Spec Redesign

In this speculative redesign, I present the transformation of Chilam Balam, an upscale Mexican restaurant, into a brand that preserves its original history while embracing a more cohesive and exciting visual identity. Inspired by the restaurant's original typeface and “Chilam Balam”s loose Mayan translation to “Book of the Jaguar Priest,” the new branding aims to captivate diners and reflect the essence of their cuisine through an artful blend of tradition and modernity.