Studio 22 Productions Rebranding

Studio 22 is Northwestern University’s student-run, not-for-profit, film production company. In addition to making short films, Studio 22 serves the community by providing workshops on filmmaking as well as by bringing in industry professionals to help transition student filmmakers from the university setting to the professional world.

When I set out to rebrand Studio 22, I strived to design a more professional aesthetic for the organization, starting with a newer, sleeker logo. I also created a standardized color scheme and font kit, which the organization previously lacked. Finally, I aimed for simplicity in order to allow non-designers in the organization to easily utilize the style guide and create their own graphics.

To see more of the redesign in practice, visit the Studio 22 Website.